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Privacy Policy

This is a privacy policy that discloses that third parties may be placing and reading cookies in users' browsers, or using web beacons to collect information as a result of ad serving on the website.

The main page of the Privacy Policy can be found here

DoubleClick cookie is used by Google in the ads served on partner sites, such as websites displaying AdSense ads or included in Google certified ad networks. When users visit a partner's website and either view or click on an advertisement a cookie may be placed in the user's browser.

To see evidence of how your surfing history is stored, try this trick to open your closed browser tabs. Magically numerous browser tabs respawn into existence, proving you leave a lot of traces when surfing in your browser.

Third-party vendors, including Google, use cookies to serve ads based on users' previous visits to the website.

With aid of the DoubleClick cookie, Google and its partners have the possibility to show ads based on user's visit to this and/or other sites on the Internet.

Users may opt-out of the use of the DoubleClick cookie for interest-based advertising in the ad settings. You have the option to opt-out of third-party internet cookies for interest-based advertising by visiting have third-party vendors and ad networks serving ads on this site. These are, or can be at a certain point in time, one or more of the following: Adsense, Adtraction, Adprofit, Adrecord, Criteo och TradeDoubler

You can visit those websites to opt-out of targeted advertising:

Ads.txt has implemented the Ads.txt standard.

You can read more about this here at IAB.

I also run other websites that you can get to via links from and where you can also come across ads from:

ezoic and partners

Over shorter periods of time, it may also occur more ad providers that have not yet been added to this list as I am continually testing and evaluating different suppliers of advertising solutions. Are you interested in whom or which ad providers to choose for your own website or blog, you can read my review and ranking of advertising systems and affiliate programs here:

Best ad providers and affiliate programs for your blog

Google Analytics

In an implementation of Google Analytics without User ID function, unique users ate counted each time the content on is used by another device and for each new visit. For example, a search on the mobile phone one day, a purchase on a laptop three days later and a customer service request on a tablet a month later are counted as three unique users in a standard implementation of the Google Analytics - although all these events occur with the same online account. Even if you can gather data about these events and entities, one can not determine whether there are any relationships between them. The only thing you see is the independent data points.

When implementing User ID it is possible to identify related events and entities and connect these seemingly unrelated data points. The same search on a phone, the purchase of a laptop and re-engagement on a tablet, that previously looked like three unrelated events unrelated entities, can now be understood as three related events on related entities. This provides a context for your analysis and a holistic overview of your users and their behaviours. enables the User-ID function.

Display Advertising, demographics and interests

With advertising features Google Analytics can activate features in Analytics, which is not standard in the common implementation. Advertising features include the following:

These are enabled on making it possible for Google Analytics to collect data on traffic through Google's advertising cookies and anonymous identifiers, in addition to the data collected through a standard Google Analytics application.

  • Activated advertising functions: Display Advertising, demographics and interests.
  • DoubleClick cookie used when possible, see the beginning of the Privacy Policy.
  • Visitors may opt-out of advertising from Google Analytics for example with NAI tool for inactivation of interest-based advertising, or this plugin.


GDPR General Data Protection Regulations the EU's new data protection regulation from May 2018. It is intended to protect the individual's right to privacy.

Accounting documents, invoices and financial statements must be saved for 5 years in the UK, 7 years in Sweden and 10 years in Finland. The right to be forgotten does not apply to the data or documents companies by law must archive. Therefore, we record these data as long as the law requires.

If you send a question to us, your email and your question will be archived in the mail program. Some questions that are considered to be of public interest will also be published publicly on the blog (anonymous) with answers. All data that can be linked to an individual or individual company will be edited/deleted as far as possible.

This financial site uses the TLS / SSL / HTTPS encryption for transmission and communication both on the site and by email as part of the adaptation to GDPR. Other documents are stored on an encrypted hard disk or encrypted in cloud services such as Dropbox and iCloud.

Questions placed in the comment plugin under the articles are usually not answered by us but may be answered by fellow visitors and the questions/comments you write there are subject to compliance with GDPR and can be deleted by request. Comments which reveals too much personal info may be removed.

Do you have questions about this or anything else that affects please feel free to contact me at:

(Lämna tom)

Further reading:
Privacy policy for mobile apps





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